We were tired of gummy bears in disguise.
Walk into any chemist and the "kids vitamins" aisle is just sugar with a vitamin sprinkled on top — artificial colours, syrupy bases, doses copied from US labels that don't match Aussie guidelines.
Mae is the opposite: an unflavoured powder you stir into whatever your kid already eats, with two age-specific formulas dosed for Australian children. That's it.
The Mae Team
Melbourne, Australia
