Aussie Made · Sugar Free

Strong kids
start here.

A flavourless multivitamin powder you stir into anything. Pediatrician-formulated for little Aussies.

Only 500 packs

Claim your free Mae sample

First 500 Aussie families only

Pop in your address and we'll ship a sample pack straight to your door at launch — no cost, no catch.

Australian residents only · One per household · While stocks last

Built for big days.

A daily scoop designed to support the everyday stuff growing bodies are doing — without sugar, fillers or fuss.

Everyday immunity

Zinc and Vitamin C support normal immune function — handy for daycare, school and play-date season.

Strong bones & teeth

Vitamin D and calcium support normal bone development and healthy teeth as little bodies grow.

Brain & focus

B-vitamins, choline and iodine support normal cognitive development and nervous system function.

Steady energy

Iron and B12 support normal energy release — fuel for the non-stop zoomies between meals.

Fills fussy-eater gaps

A gentle daily top-up of the nutrients toddlers and kids commonly miss when meals are beige or skipped.

Healthy growth

Vitamin A, zinc and magnesium support normal growth, vision and muscle function in childhood.

Always read the label · Use only as directed · Vitamin supplements should not replace a balanced diet

The little details

Made for curious kids and the parents raising them.

Tap any sticker for the answers parents keep asking us about.

Sugar Free
Australian Made
Pediatrician Formulated
No Nasties
Stirs In Easy
TGA-Compliant Doses
Sugar Free
Australian Made
Pediatrician Formulated
No Nasties
Stirs In Easy
TGA-Compliant Doses

Two ways to Mae.

A dedicated formula for every stage — never under, never over.

Most Loved

Ages 1 – 3

Toddlers

Aussie growth boost

  • Vitamin A250 μg
  • Vitamin C30 mg
  • Vitamin D35 μg
  • Vitamin E5 mg
  • Vitamin K15 μg
  • Vitamin B-ComplexFull spectrum
  • Calcium150 mg
  • Iron (Bisglycinate)4 mg
  • Zinc Gluconate3 mg
  • L-Selenomethionine62.5 μg
  • Iodine45 μg

Per daily serve · Australia-compliant doses

New

Ages 4+

Big Kids

School-ready energy

  • Vitamin A400 μg
  • Vitamin C40 mg
  • Vitamin D310 μg
  • Vitamin E7 mg
  • Vitamin K25 μg
  • Vitamin B-ComplexFull spectrum
  • Calcium200 mg
  • Iron (Bisglycinate)8 mg
  • Zinc Gluconate5 mg
  • L-Selenomethionine62.5 μg
  • Iodine70 μg
  • Choline100 mg

Per daily serve · Australia-compliant doses

Mix. Sip. Smile.

Designed for the fussiest tasters in the country.

  1. 1

    One scoop of flavourless Mae powder.

  2. 2

    Stir into juice, yoghurt, smoothies, porridge — or any food your kid already eats.

  3. 3

    Zero grit, zero sugar, zero fuss.

Why Mae

We were tired of gummy bears in disguise.

Walk into any chemist and the "kids vitamins" aisle is just sugar with a vitamin sprinkled on top — artificial colours, syrupy bases, doses copied from US labels that don't match Aussie guidelines.

Mae is the opposite: an unflavoured powder you stir into whatever your kid already eats, with two age-specific formulas dosed for Australian children. That's it.

M

The Mae Team

Melbourne, Australia

Quick questions.